Blenz started with coffee. Thirty years later, we're showing up for every drink — matcha, cold brew, blue lattes, brizas, chillos, and whatever comes next. Same roots. New visual energy. No longer simply "coffee-first"; this brand refresh reflects our bold direction. We are old friends with a new style. A flexible store that shifts throughout the day. Coffee in the morning, variety at night. Be yourself at Blenz.
We are breaking with formality. BLENZ is now blenz. Scaled back, down to earth. We are a handshake and a hug, not a contract and a signature. More "come hang with us", less "come do your homework here". Less "grab and go coffee" and more "what are you doing after work?" vibe.
Built to be held. Crafted to be photographed. Designed to feed your soul. Equipped to hit what you crave. Wake up with a latte. Energize mid-day with a chillo. Hang out late at night with a briza. Every craving, designed and crafted for you. By you. Be you.
Honey-yellow honesty. Frutiger uppercase. Rose-windmill icon. Read as warm but a little tired. Built to whisper "established," not to make anyone smile.
A bolder yellow that pops on a phone screen. A lowercase wordmark that feels like a friend, not a sign. A flexible cup colour system. A mascot you actually want on your jacket.
No stock. No overhead beige flatlays. Real moments, golden hour, candid — slightly imperfect. This is how blenz looks and feels now.
A confident lowercase blenz set in a contemporary rounded grotesque. Tight tracking, soft terminals, no italic. Reads warm at billboard scale and at app-icon size.
Confirmed interior direction — yellow, navy, wood, and the b. in the room. People in the frame. blenz on the cups, the aprons, the wall. This is what landlords and franchise partners walk into.
View A · Counter & lounge
A warmer, brighter yellow takes over from honey-Pantone 1215. Navy anchors. Rust accents. Three category colours — matcha, ice, berry — earn their place when the occasion calls for them, whether in-person or online.
A small, memorable kit of graphic devices that makes any Blenz touchpoint instantly readable. Stripes for packaging. Badge for stickers. Bracket copy for brand voice.
Sticker · App icon · Pin
Blenz isn't trying to be cool. It's trying to be the spot you actually go to. The four principles below are how we behave on a cup, in a caption, on a sign, and at the till.
A regular's "good morning/good afternoon/good evening," not a server's script. We use names. We ask the small questions.
Confident colour and type. No exclamation marks. The drink is the headline; the welcome is the wow.
Heritage. Roots. History. Subtlety honors our roots, even when the brand travels to Toronto, Singapore, Dubai.
Real ingredients. Real latte art. Real people behind the bar. Visibly human, deliberately handmade.
Seasonal cup characters that celebrate our roots. The wordmark stays fixed. The illustration below it changes. One cup becomes the must-have of the season.
Six colourways, same structure — one frame. Swipe left and right to browse the set.
08.1 — Menu board
08.2 — Menu board
08.3 — Menu board
08.4 — Menu board
08.5 — Menu board
08.6 — Menu board
Paper, fabric, napkin, tote, sticker card — one identity across every touchpoint. Photographable from across the room.
Two carefully chosen pieces to start. Both made to live in someone's daily life — not stacked on a counter shelf gathering dust. Sticker-card loyalty replaces the punch card.
The new blenz culture — still fun, still look-forward. Four principles for every guest, landlord, and partner.
A regular's welcome, not a script. Names, small questions, presence.
Every craving designed and crafted — coffee in the morning, variety at night.
Craft behind the bar. Real latte art. Real people. Made, not manufactured.
The drink is the headline. The welcome is the moment they remember.
Heritage in Vancouver. Growth in the cities that are next. Same voice. Same look. New doors.
Store open. The brand travels with the same lowercase confidence.
Global expansion underway. Visuals and market notes land here next.
Map / city photography / expansion graphics — drop into new-assets/ when ready.
