01 — The Shift From quiet to confident · Beverage-first

Coffee is the heritage.
Beverages are the future.

Blenz started with coffee. Thirty years later, we're showing up for every drink — matcha, cold brew, blue lattes, brizas, chillos, and whatever comes next. Same roots. New visual energy. No longer simply "coffee-first"; this brand refresh reflects our bold direction. We are old friends with a new style. A flexible store that shifts throughout the day. Coffee in the morning, variety at night. Be yourself at Blenz.

We are breaking with formality. BLENZ is now blenz. Scaled back, down to earth. We are a handshake and a hug, not a contract and a signature. More "come hang with us", less "come do your homework here". Less "grab and go coffee" and more "what are you doing after work?" vibe.

Built to be held. Crafted to be photographed. Designed to feed your soul. Equipped to hit what you crave. Wake up with a latte. Energize mid-day with a chillo. Hang out late at night with a briza. Every craving, designed and crafted for you. By you. Be you.

Was — 1992 to 2026

Polite. Quiet. A little beige.

Warm honesty and rosy windmills. Established and rooted. Whispers "we've been here." It's our legacy.

Is — 2026 onward

Loud. Lowercase. Yours.

A bolder yellow that pops. We are lowercase and feel like a friend. You have found your tribe. The b. is not a sign — it's the mascot you want on your jacket.

02 — The New Look The look · The feel · The direction

Bright. Vibrant.
Real Life Moments.

A brand built for real moments, golden hour and candid — slightly imperfect. This is how blenz looks and feels now.

blenz three cups — b. cold cups and blenz iced drink
blenz orange cup — hot drink with latte art
blenz storefront — daytime
blenz storefront — dark extruded night view
04 — The Space Interior · Layout · Designed to hang

The room you walk into.
Not just the drink you order.

Confirmed interior direction — yellow, navy, wood, and the b. in the room. People in the frame. blenz on the cups, the aprons, the wall. This is what landlords and franchise partners walk into.

blenz interior — bleacher seating and Smile After Every Sip neon View B · Social seating
blenz interior — counter to yellow b. wall and bleachers View C · Through the room
blenz interior — guest seating looking toward the bar View D · Guest floor
blenz store lookbook — neon, murals, cups, and guest moments 04.5 · Store lookbook 4
blenz store lookbook — storefront, interiors, packaging, and menu moments 04.5 · Store lookbook 1
05 — The Voice of b. Four principles · How we show up

A friend you trust to
hit that craving you need.

Blenz isn't trying to be cool. It's trying to be the spot you actually go to. The four principles below are how we behave on a cup, in a caption, on a sign, and at the till.

01

Warm, not cold

A regular's "good morning/good afternoon/good evening," not a server's script. We use names. We ask the small questions.

02

Bold, not loud

Confident colour and type. No exclamation marks. The drink is the headline; the welcome is the wow.

03

Local, not regional

Heritage. Roots. History. Subtlety honors our roots, even when the brand travels to Toronto, Singapore, Dubai.

04

Made, not manufactured

Real ingredients. Real latte art. Real people behind the bar. Visibly human, deliberately handmade.

06 — The Face of the Brand Cups · Sleeves · Bags · Napkins

The face of
the brand.

The cup is the thing people carry, photograph and remember. The new b. cup leads with the blue sleeve. Limited drops sit alongside it. Cold cups, pastry bags and napkins carry the same identity all the way through the counter.

blenz hot cup — navy b. sleeve on the yellow cup 06.1 — Hot cup · Sleeve
blenz hot cup — alternate view 06.1 — Hot cup · Detail
Limited drops · Seasonal cups
blenz seasonal cups — wildlife roots collection
Drop 00 · Fall Wildlife roots on every cup.
Collect them all.
blenz seasonal cups — six designs, limited edition
Drop 01 · Winter Wildlife roots on every cup.
Collect them all.
blenz seasonal cups — clean editorial
Drop 02 · Spring Same blenz. New season.
New reason to visit.
blenz seasonal cups — holiday edition
Drop 03 · Holiday Same blenz. New season.
New reason to visit.
blenz cups — Cups New 1, leadership-approved 06.2 — Cups · New 1
blenz cups — Cups New 3, leadership-approved 06.2 — Cups · New 3
blenz paper bag — yellow ground, navy wordmark 06.4 — Paper bag
blenz storefront — dark extruded night view
06.5 — Storefront signage
blenz napkin — view 1
blenz napkin — view 2
06.6 — Napkin
blenz cold cup — view 1 06.7 — Cold cup
blenz cold cup — view 2 06.8 — Cold cup · Alternate
07 — Dirty Sodas Brizas · Custom syrups · Make it dirty

blenz does
dirty sodas.

Brizas. Powered by our custom syrups. Make it dirty. Float it.

Strawberry syrup pouring into a blenz briza over ice 07.1 — Make it dirty
07.2 — Making a briza
Matcha pouring into a blenz briza beside the brizas flavour board 07.3 — Matcha briza
Orange syrup pouring into a blenz briza
Mango syrup pouring into a blenz briza
Peach syrup pouring into a blenz briza
07.4 — Float It Soft · Fizzy · Creamy

Then float it.

Soft-serve on top of a briza. Every flavour in the range takes a float — strawberry, mango, peach, lemon, tangerine, pandan, kashmiri chai, kola.

Eight blenz briza floats in a row, strawberry through kola, each labelled 07.5 — The float range
briza float key visual — strawberry, pandan and kola floats on plinths 07.6 — Briza float key visual
Kola float close-up in low afternoon light 07.7 — Kola float
07.8 — The Syrups Strawberry · Cola · Lemon · and beyond

Syrups like
no one else.

blenz has entered the syrup space. Strawberry. Cola. Lemon. Make any drink you want. Mix. Match. Strawberry-lemon. Watermelon-ube. The limit is your imagination.

Eight blenz syrup bottles in a row — strawberry, mango, peach, lemon, tangerine, pandan, kashmiri chai, kola 07.9 — The syrup line-up
blenz mango syrup bottle close-up — full bottle on a warm counter, spout cap macro, label detail and the bottle on its side 07.10 — Bottle detail
07.11 — Mix & match

b. is your drink, your way, any way you like. Choose your base — chillos, brizas, iced teas, lattes, matcha — then flavour it to your liking:

Caramel Cherry Chocolate Coconut Gingerbread Hazelnut Kashmiri Chai Kola Lemon Mango Pandan Passionfruit Peach Peppermint Pumpkin Strawberry Thai Tea Ube Vanilla Watermelon

All our syrups are custom made by blenz.

09 — Merch Showcase Tote · Travel mug · Stickers · Syrups

Things people
actually want.

Carefully chosen pieces to start. All made to live in someone’s daily life — not stacked on a counter shelf gathering dust. Sticker-card loyalty replaces the punch card, and the syrups come home with them.

09.1

The Everyday Tote

Built for daily carry. Soft canvas, strong straps, heritage badge inside — made to live with someone, not sit on a shelf.

Blenz travel mug — seasonal landscape wrap, multiple angles with lid detail and finish specs
Blenz travel mug core collection — hero yellow, deep navy and cream colourways with design details
09.2

The Travel Mug

The one that leaves the store every morning and comes back every morning. b. on the barrel, built to be seen on a desk across the room.

09.3

The Sticker Card

Replaces the punch card. New collectible sticker drops every month. Seven stickers earn the eighth drink free. The card itself becomes the keepsake.

The blenz syrup range as retail bottles — strawberry, mango, peach, lemon, tangerine, pandan, kashmiri chai, kola
09.4

The Syrups

The flavour system, bottled and taken home. Strawberry, cola, lemon and the full range — the drink they had in store, rebuilt in their kitchen.

blenz merchandise
blenz merch marketing
blenz merch collage 9 — product lookbook
blenz merch collage 10 — merch categories lookbook
blenz merch collage 6 — full merch mix lookbook
10 — The Experience Culture · Welcome · How we show up

We do drinks
different.

The new blenz culture — still fun, still look-forward. Seven principles for every guest, landlord, and partner.

01

Franchisee First

We are not distant and transactional — we pride ourselves on relationships with our franchisees.

02

Partnership

Our goal is long, fruitful relationships. blenz owners are in it for the long haul.

03

Innovative

We do drink architects, not baristas. We are constantly innovating. No drink is safe.

04

Our welcome is our wow

blenz is an experience. Every guest that steps through the door is welcomed to be wowed.

05

We care

We value and respect our franchisees and employees.

06

Honesty and Transparency

We tell it like it is, and help you to understand our why.

07

Agility

Success means action — and we value your feedback.

blenz barista POV — pouring matcha at the counter 10.1 — Barista POV
blenz barista POV — merch display behind the bar 10.2 — Merch at the bar
blenz customer POV — guest view of the brand 10.3 — Customer POV
blenz customer POV — merch in the background 10.4 — Customer POV
blenz UGC POV — merch display on the wall 10.5 — UGC POV
blenz menu customer POV — vibe of b. 10.6 — Menu · Customer
blenz menu customer POV — more the vibe of b. 10.7 — Menu · Customer
11 — The Expansion Blenz global · Same roots · New cities

blenz global.

Heritage in Vancouver. Growth in the cities that are next. Same voice. Same look. New doors.

Open

Toronto

Store open. The brand travels with the same lowercase confidence.

Opening

Dubai · Singapore · India

Global expansion underway. Visuals and market notes land here next.

blenz × Swiggy — delivery handover at a home doorway in India 11.1 — India · Delivery POV
India entry · Delivery-first
The doorway is
the new counter.

In India, the first blenz moment often happens at home — not in store. Swiggy and Zomato are the front door, so the bag, the sleeve and the sticker card have to carry the whole brand on their own.

01 Packaging is the storefront. The illustrated bag does the work the signage would do.
02 Co-branded lockups stay lowercase and quiet — partner logo never outranks b.
03 Same voice as in-store: smile after every sip, good drinks, good vibes.
blenz cold cup in foreground with Dubai skyline behind Dubai · Opening
blenz tote in Singapore with Marina Bay skyline Singapore · Opening
blenz cold cup in foreground with Taj Mahal behind India · Taj Mahal
blenz in Toronto — brand mark with city skyline Toronto · Open